Thumb Score: +18

Amazon [amazon.com] has 3-Pack 3.2oz. Colgate Optic White Advanced Whitening Toothpaste (Icy Fresh) for $12.99 – $6 when you ‘clip’ the coupon on product page – 5% when you check out via Subscribe & Save = $6.34.
Shipping is free with Prime or on $35+ orders.

Price
$8.65 lower (58% savings) than the list price of $14.99
$7.35 lower (54% savings) than the previous price of $13.69