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Amazon [amazon.com] has 36″ Ugly Stik Carbon Ice Spinning Rod & Fishing Reel Combo (5 Size Reel, Medium Rod Power) for $37.72. Shipping is free w/ Prime or on orders $35+.

Note: Some accounts have an additional 10% off when you ‘clip the coupon on product page. YMMV

Product Description from Amazon:[LIST][*]UGLY STIK CARBON ICE 36″ SPINNING ROD AND REEL COMBO: Delivers the same trusted Ugly Stik toughness with precision action tailored for ice fishing applications.